As dentists, we recommend the use of fluoride in your toothpaste as it is one of the only proven ingredients to reduce decay. We recommend using toothpaste that has clinically proven active ingredients and fluoride is a key ingredient to incorporate into your daily oral care routine.

Yes, our Toothpaste for Total Care is suitable for children aged 7+ years.

Our range of toothpastes has a mild mint taste.

Yes, they are made from sugarcane and are 100% recyclable.

Recycling our toothpaste tubes is easy:

• Step 1: Squeeze out as much of the remaining toothpaste as possible

• Step 2: Cut the neck off the top of the tube, and carefully cut a slit along the side

• Step 3: Rinse out any remaining toothpaste with warm water and soap, and it’s ready to recycle with your household plastics.

You can use it as your regular toothpaste as it contains fluoride which helps prevent tooth decay. It contains everything you need to protect against all of the most common dental issues with added whitening power.

Our whitening toothpaste contains the active whitening ingredient Hydrogen Peroxide, the same as our whitening strips - as well as all of our other whitening products. If you are looking to primarily whiten your teeth a few shades, we would advise starting off with our Teeth Whitening Strips and then using our Toothpaste for Whitening Teeth to upkeep your pearly whites.