Love your smile
#HarmFreeOralHealth
Click icons to see more details
Gluten Free
Our products do not contain any gluten and are suitable for coeliacs.
Sulphate Free
We refuse to put SLS in our toothpaste because it causes inflammation, dry mouth, gum irritation, and canker sores that can lead to nasty cavities.
Cruelty Free
Our products are not tested on animals and do not contain any animal derivatives.
BPA Free
BPA stands for Bisphenol-A, an estrogen-imitating chemical used to produce reusable plastic products. These types of chemicals have reportedly had health effects on humans, specifically in the fetal and infant states.
Paraben Free
Parabens are believed to disrupt hormone function by mimicking oestrogen. Too much oestrogen can trigger an increase in breast cell division and growth of tumours, which is why paraben use has been linked to breast cancer and reproductive issues.
Triclosan Free
Sodium Fluoride will aid in protecting your teeth against potential cavities by preventing potential tooth decay.
DEA Free
DEA (diethanolamine) and DEA compounds are used to make toothpastes foam.
“As Dentists, we recognize that everyone has different oral health needs that require specific targeted products. We’re elevating your smile to a whole new level!”
What The Press Say
Beauty Editor's Favourite, "Professional-level results with none of the environmental damage."
"The best electric toothbrush to buy in 2021."
"Finally, Oral Care That's Great For Your Teeth (And The Planet)"
"9 Reasons Your Teeth Hurt and How to Stop the Ache”
"Why Your Teeth Really Hurt and How to Stop the Ache"
"Spotlight's Water Flosser is an affordable cordless, rechargeable option that includes four tips and three operating modes."
Not sure which products to choose? Take our quiz!
Explore Our Bundles
Daily Essentials
United States
Europe
United Kingdom
Norge