Why is oral care important whilst pregnant? Hormonal changes in the body during pregnancy can lead to an increased risk of gum disease and gum inflammation. Using Pregnancy Toothpaste can help to protect oral health and defend against these concerns. What is Pregnancy Toothpaste? This toothpaste has been created by dentists and mothers, formulated with clean, clinically proven, active ingredients and supported with Folic Acid to combat some of the most common oral care concerns experienced by pregnant and breastfeeding women.