This is truly the best toothpaste I have ever used. The paste has a very appealing flavor. I will only use this from now on.
Created By Dentists
Active Ingredient

Sodium Fluoride 0.24%
Aids in the prevention of dental cavities
Complete list of Ingredients
Sorbitol, Water (purified), Hydrated Silica, Sodium Bicarbonate, Pentasodium Triphosphate, Cocamidopropyl Betaine,Flavor, Hydrogen Peroxide, Cellulose Gum, Sodium Saccharin, Titanium Dioxide.
Dr. Lisa's Tips for Whitening your Teeth
Use a whitening toothpaste daily to prevent stains
Use a sonic toothbrush to ensure a deep clean
Minimise foods that could stain your teeth e.g. red wine and coffee
Floss twice a day to dislodge any food or plaque that may discolour teeth
This Product is
Vegan Friendly, Cruelty free, Ocean safe, 100% Recyclable
Every year, 8 million tones of plastic ends up in our oceans and empty tubes end up in landfill. It takes a plastic tube 700 years to dissolve. These tubes are thrown out every year filled with ingredients like sodium lauryl sulfate, triclosan, artificial dyes and preservatives that are harmful to our health
Our Toothpaste Tubes are made from a by-product of sugarcane, which is carbon negative. Once you are finished with your toothpaste, simply cut off the nozzle, clean out the inside and then pop it into your recycling bin with your other household plastics.
“I can honestly say this is amazing. After trying so many whitening products over the years that have failed, this toothpaste actually works. I won’t be purchasing anything else again.”
— Amanda, Verified Buyer
What people say