Active Ingredient
Sodium Fluoride 0.24%
Aids in the prevention of dental cavities
Complete list of Ingredients
Sorbitol, Water (purified), Hydrated Silica, Sodium Bicarbonate, Pentasodium Triphosphate, Cocamidopropyl Betaine,Flavor, Hydrogen Peroxide, Cellulose Gum, Sodium Saccharin, Titanium Dioxide.
Use a whitening toothpaste daily to prevent stains
Use a sonic toothbrush to ensure a deep clean
Minimise foods that could stain your teeth e.g. red wine and coffee
Floss twice a day to dislodge any food or plaque that may discolour teeth
Every year, 8 million tones of plastic ends up in our oceans and empty tubes end up in landfill. It takes a plastic tube 700 years to dissolve. These tubes are thrown out every year filled with ingredients like sodium lauryl sulfate, triclosan, artificial dyes and preservatives that are harmful to our health
“I can honestly say this is amazing. After trying so many whitening products over the years that have failed, this toothpaste actually works. I won’t be purchasing anything else again.”
— Amanda, Verified Buyer
What people say
Tastes good and no sensitive after effects. Not used it for long enough yet but I think it will make a difference. Do like the fact it helps with re - enamelling.
I love the fresh flavor, worth the price as I can’t stand store bought pastes. Was using different versions of Hello, but now this is my favorite
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