Active Ingredients
Sodium fluoride
Sodium Fluoride helps to protect teeth from potential cavities and strengthen enamel
Complete list of Ingredients
Sorbitol, Water (purified), Hydrated Silica, Sodium Bicarbonate, Pentasodium Triphosphate, Cocamidopropyl Betaine, Flavor, Cellulose Gum, Sodium Saccharin, Titanium Dioxide.
For adults and children aged 2+.
Brush teeth between each meal or at least twice daily.
Use a pea-size amount of toothpaste and supervise children under 6 years when brushing to minimize swallowing.
For children under 2 years, consult with your dentists or doctor.
“My dentist was very impressed with my teeth and gums on my annual check-up recently and told me to keep up with what I was doing!"
— Lisa, Verified Buyer
Every year, 8 million tones of plastic ends up in our oceans and empty tubes end up in landfill. It takes a plastic tube 700 years to dissolve. These tubes are thrown out every year filled with ingredients like sodium lauryl sulfate, triclosan, artificial dyes and preservatives that are harmful to our health
What people say
I normally would have picked up whatever toothpaste was on offer in the supermarket but tried this based on recommendation of a friend. Would not go back to using the big brands again. The quality of the product is good and the ethical credentials a bonus.
Find this toothpaste very good. Leaves a clean fresh feeling
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Norge