Overall it’s a good toothpaste. Taste seems like a normal toothpaste and I like the clean ingredients. Only complaint I have is the packaging. First time using it and product exploded out the other end, so now every time I squeeze the tube, I lose product on the other end.

Early pregnancy feeling a bit woozy some days and my taste buds are all over the place i couldn't bare normal toothpaste. i already use Spotlight whitening toothpaste and found it's the best whitening toothpaste I've ever used so decided to give this pregnancy one a try as i wanted to avoid whitening formulas for a while and needed something less pungent. it's mild in taste, slight sweet (that'll be the xylitol) but leaves no after taste, which is great. My teeth feel and look clean but my mouth isn't curling with a strong after taste. also as it's formulated with pregnancy safety in mind i feel confident i'm getting good oral care with no risk to my little evolving human